‘Shop local’ campaign to help support SMEs

Small Business Minister, Stuart Robert, announced the two-year campaign in a media statement accompanying the federal budget papers on Tuesday 11^th May, saying the campaign will help support SMEs as they continue to recover from the economic effects of the COVID-19 pandemic.

He emphasised that small and family businesses are an important part of the Government’s economic recovery plan and referenced a number of “tailored” small business measures, worth a combined $45.4 million over the forward estimates, including this new campaign, and the previously announced $12.7 million to expand the Digital Solutions — Australian Small Business Advisory Services program.

The Council of Small Business Organisations Australia’s first campaign, included nationwide broadcasting, digital advertising and marketing materials that SMEs could download to display in their businesses. A series of webinars and other events were also held.

The Government also plans to spend $900,000 over four years to fund the Ahead for Business program, which supports small business owners to take steps to improve their mental health.

Last updated: 13th May 2021